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New to the Neighborhood – A Celebration of New Businesses

Sat, June 15 | 12 PM - 2 PM

Tried and true meets brand new. We’re beyond thrilled to welcome an exciting first wave of brands to our newest building located at 27 Boylston Street! To commemorate this significant milestone and introduce our newest brands to the neighborhood, we’re hosting a special community celebration on Saturday, June 15. Join us at 27 Boylston Street for family-friendly activities, exclusive brand activations, complimentary treats, live music, engaging fitness experiences, and curated promotions. Peek at our special line-up of activities below and join us in celebration – see you at The Street! 

Join us for activations including:  

The Street*

  • Stop by and grab a New to the Neighborhood handout. Return the handout with stamps from each new business for a chance to receive a $150 gift card.  
  • The first 50 guests to show a receipt from a new business will receive a piece of The Street swag of their choice, first come first serve.  
  • Complimentary cotton candy from Puffy Clouds, located outside WHEAT
  • Complimentary fashion sketching by local artist, Wendy DeFeudis of Very Wendy Designs 
  • Complimentary children’s crafts with beloved local vendor and teacher, Caroline Silva of The Creation Station 
  • Live musical entertainment by Ryan Meier and his band 

*Available from 12-2 PM


  • A 9:30 AM complimentary Yoga Power Flow including complimentary Alo gifts such as an Alo Yoga Mat, Hand Towel and Alo Path Water Bottle. Registration is required for this event. 
  • Acro yoga performances in-store 
  • Gift with purchase
  • A live DJ performance in-store 


  • An 8:30 AM 5K trail run; participants will receive prizes and snacks 
  • Prizes for the first 50 guests in store at opening (10 AM) including backpacks, hats, and more 
  • A live DJ from 10 AM–2 PM 
  • Light bites and sips 
  • Custom merchandise for their Chestnut Hill location


  • Enjoy an ASPEN WRAP as a gift with purchase when you spend $200 or more
  • Enjoy complimentary cotton candy outside of their space

Marine Layer

  • Pick up a scratcher card and enjoy a discount to use through the end of the month 


Roller Rabbit 

  • Complimentary ice cream courtesy of Van Leeuwen’s ice cream cart from 1-3 PM 
  • Enter to win a $200 gift card raffle available for entry all day

Skin Laundry  

  • First Time Signature Laser facial offer for just $75 
  • Opportunity to receive a swag bag for those who sign up for a Skin Laundry membership (while supplies last). 


  • Become a founding member at [solidcore] and enjoy up to 25% off memberships for their tried & true high-intensity, low-impact strength training program