Roller Rabbit

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Ours is a story about discovery. A story fueled by curiosity, and one that finds inspiration in the places we’ve been, the people we’ve met, and the stories they’ve shared. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand-block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. The spirit of that fabled Roller Rabbit has remained close to our hearts, as a reminder that you can always find happiness…if you’re willing to look for it.

Our mission is to outfit vibrant lives with clothes and accessories that make us dream, lift us up, let us play, put us at ease and free us to cherish every moment with our loved ones. Today, our Roller Rabbit makes everything from ready-to-wear, accessories, bedding, and, of course, our iconic sleepwear. Our store at The Street offers the brand’s complete line of men’s, women’s, kids’, and babies’ pajamas and accessories, as well as sweatshirts, pants, shorts, and more, made exclusively for The Street in prints featuring symbols iconic of Boston.